October 18, 2023

How it all Started - The origin of the StansOut Beauty Sponge with our founder, Jami Stansfield!

Are you a makeup enthusiast like me? If so, you're probably always on the lookout for the latest and greatest beauty products to elevate your makeup game. I've been a devoted makeup lover for as long as I can remember, and I share your passion for exploring new cosmetics and techniques. One thing that used to drive me crazy, though, was the need to constantly dampen my beauty sponge before using it. I longed for a makeup sponge that was always soft and ready to go, and I couldn't be more excited to share my journey of creating the perfect solution with you.

As a newlywed, I embarked on various work and play adventures with my husband, Darin. We were constantly on the move and I was applying makeup in less-than-ideal situations (hello, car makeup sessions!), it became evident that the traditional beauty sponge just didn't fit my on-the-go lifestyle. It wasn't always feasible to find a sink to dampen my sponge before application, which left me feeling frustrated. Have you ever used the condensation of your water bottle (YES, these were pre-Stanley days - LOL) to soften your sponge? Asking for a friend…

That's when the idea of a makeup sponge that was always prepped and primed entered my mind, and the concept of the StansOut Beauty Sponge was born.

The road to bringing this revolutionary beauty tool to life wasn't without its challenges and a few setbacks. Months of painstakingly tweaking the formula and conducting countless chemical modifications were necessary to achieve the perfect balance. We were relentless in our pursuit of excellence, driven by the dream of creating a beauty sponge that would revolutionize makeup application…and save us all a few precious morning minutes!

As for the design of the sponge, I had plenty of ideas and sketches dancing in my head. However, without access to specialized sponge-cutting tools, we had to get creative. Enter Darin’s metal angle grinder, which became an unexpected hero in this journey. With this unconventional tool, we brought my sketches to life in a somewhat rough but incredibly functional manner.

One remarkable aspect of the StansOut Beauty Sponge is its unique diamond-like shape. It's not just an efficient makeup applicator; it's a statement piece that adds a touch of elegance to your makeup routine. We truly found a diamond in the rough, and I couldn't be happier with the end result.

Now, it's my pleasure to introduce you to the StansOut Beauty Sponge. This innovative beauty tool is a game-changer for makeup lovers everywhere. Say goodbye to the hassle of pre-dampening your sponge and hello to flawless makeup application, anytime, anywhere. I'm beyond excited for you to experience the magic of the StansOut Beauty Sponge and fall in love with it just as I have. Fast forward 5 years and we have a full lineup of beauty products I adore, and have worked hard to bring you the best of the best or products I love to use myself and that also look amazing in your touch up bag or on your vanity! Get ready to slay your makeup goals with ease and precision, thanks to the StansOut Beauty Company!


Verified Reviews